A child’s imagination is boundless.

For over 20 years, Cowbell Milk has helped Mums in Ghana to nurture their kids’ minds and bodies. So, we knew exactly what we wanted to say to inspire  them to keep choosing Cowbell. But how to say it in an interesting way…that was the problem.

After discussing it thoroughly (over bowls of gari soakings and other assorted milky local snacks), we settled on the one voice that Moms cannot resist – the voice of a child.

The result was a TV story that illustrated how boundless a nourished child’s imagination can be, and most importantly, how Cowbell helps Moms in Ghana nourish minds, bodies and dreams for over 20 years.

 STRATEGY |  TV